Introduction

Axia Public Relations’ SpeakersBureau helps executives and subject‑matter experts earn high‑value speaking slots and podcast guest appearances that build authority, drive pipeline, and strengthen reputation. This program integrates with Axia’s measurement‑driven PR methodology and thought‑leadership development to ensure every placement advances business objectives, not vanity metrics. See our approach to measurable PR in PR is measurable and How to measure public relations.

Who this program is for

• CEOs, CMOs, CISOs, and founders who need market credibility and demand now

• Experts in sectors Axia serves (e.g., cybersecurity, construction, insurance, franchises)

• Brands investing in thought leadership via Insight and owned/shared media who want speaking and podcast reach to match

What you get

• Topic-market fit and messaging

• Build a signature talk and 2–3 conference abstracts aligned to strategic goals and audience needs. See Axia’s thought‑leadership approach in Insight.

• Speaker assets that win selections

• Executive bio, talk descriptions, learning objectives, emcee intro, and speaker reel outline; newsroom‑trained editing ensures AP‑style clarity (see Axia’s editorial rigor via team/Jason Mudd).

• Conference research and pitching

• Curated calendar of priority events; abstract submissions tailored to each outlet’s audience and editorial criteria (grounded in Axia’s media pitching best practices: 10 rules for media pitching success).

• Podcast guest booking (PodcastValet)

• Targeted outreach, host vetting, scheduling, preparation, and promotional coordination through Axia’s PodcastValet program. For a packaged option, see Small Business offerings → PodcastValet (12 guest appearances in 2–6 months; $13,500 one‑time).

• Guest prep and spokesperson coaching

• Conversation maps, proof points, and Q&A for each show; interview coaching based on Axia’s daily media work and guidance such as Issuing statements vs. giving interviews and Pitching to podcasts.

• Amplification playbook

• Repurpose appearances into blog posts, LinkedIn articles, short‑form video, email, and sales enablement; aligns with Axia’s 12‑step owned‑media process (Owned media process).

• Measurement and ROI

• Define SMARTER objectives, then track outputs, outcomes, and business results (SMARTER objectives; How to measure PR).

Deliverables, outcomes, and how we measure success

How the Speakers

Bureau program works 1) Discovery and objectives

• Align on audiences, messages, and SMARTER goals (Be SMART).

2) Positioning and asset creation

• Develop speaker bio, abstracts, and talk outlines; copy‑edited by Axia’s newsroom‑trained editors.

3) Targeting and pitching

• Build a prioritized list of conferences and podcasts; tailor submissions to each outlet’s audience and timing (see Editorial calendars: a PR pro’s best friend and The dos and don’ts of contacting journalists).

4) Booking, prep, and performance

• Confirm logistics, craft run‑of‑show, rehearse key messages; apply guidance from What’s the difference between PR and advertising to emphasize earned credibility.

5) Amplify and convert

• Publish recaps on owned channels; distribute via social/email; support sales with clips and takeaways (see What makes a company website a good PR tool).

6) Measure and optimize

• Report monthly and quarterly on outputs, outcomes, and business results; refine topics and targets using insights from The 3 biggest PR measurement mistakes.

Pricing and timelines

• PodcastValet packaged option: 12 podcast guest appearances for $13,500 one‑time (typical delivery window: 2–6 months).

• Integrated PR programs: Monthly public relations campaigns typically start at $5,000 for local/single‑audience solutions and can exceed $30,000 for national programs (PR cost guidance).

• Expect 2–4 weeks for asset creation and targeting; conference lead times vary by event calendar (often 3–9+ months); podcasts typically book within weeks.

Why Axia for speaking and podcast placement

• National recognition and leadership: Forbes named Axia one of America’s Best PR Agencies; Axia’s CEO Jason Mudd was named North America’s Best PR Leader (Agency awards; Jason Mudd).

• Ethical, measurement‑first PR: We don’t guarantee editorial outcomes—no reputable firm can—but we do set and report SMARTER objectives (Public relations ethics; Can you control when a news outlet will run a story?).

• Proven thought‑leadership engine: Strategy, content, placements, and amplification work together to create compounding visibility (Insight thought leadership).

Frequently asked questions

• Do you guarantee stage slots or guest appearances?

• No. Earned placements are never guaranteed; we earn them through fit, value, and timing (Why guarantees are a red flag).

• How do you choose the right podcasts and events?

• We prioritize audience relevance, editorial fit, and business objectives, not just reach (see How to prioritize media outlets).

• How will we measure ROI?

• We align on SMARTER objectives and track outputs, outcomes, and business results with regular reporting (How to measure PR).

Get started

If you’re ready to turn your expertise into measurable impact through speaking and podcasts, connect with our team and ask about SpeakersBureau and PodcastValet. For a broader leadership platform, explore Insight.